There are several factors to consider when it comes to the quality of your website.
Your website will leave an impression on your visitors, and that impression is likely to have a big impact on their decision on whether or not you'll earn their business.
You should consider design, discoverability, and your primary objectives when making a plan to improve your current website or launch a new one.
These three objectives work together and carry equal importance in having a successful online strategy.
A solid website design does not mean complex animations, dozens of links in your website's navigation, or an elaborate written description of your business. That's an easy trap to fall into, as you get caught up trying to include too much information on your homepage.
Most website visitors spend less than 30 seconds looking at your website. Focus on identifying quality images, mapping out clear concise links, and using a "headline driven" approach to your content sections.
Think of your homepage as your "curb appeal." Potential customers who come to your homepage should see a strong visual display, but also a simple flow of content that leads them to your products or services.
A great design delivers credibility. If your website looks outdated, then your visitors may get that impression about your business.
It is important to pay attention to HOW people find your website. Tower City Interactive can work with you to build a custom metrics report to track referrals, but the two most important avenues are through search engines, and social media activity.
Search Engine Optimization is a key strategy for gaining new website traffic. There are a number of ways to improve SEO, but the first steps to consider include page titles, and content relevance.
Most content management systems have a detailed SEO optimization feature that will get you on the right track.
Social media is a critical component of your digital strategy. Be sure to include prominent links to your social media accounts like Facebook or Instagram. Talk to Tower City Interactive about creating a solid social media strategy to grow your business.
As you piece together your website's content strategy, you need to keep your objectives in mind.
Try this short exercise. Write down the top 5 goals for your business. Now, look at how they can be applied to your website.
Your list may look something like this:
Describe what my business has to offer
List my business location
Showcase my product or services
Sell a product or service
Provide a phone number or email
Now you can use your objectives to create your website's navigation. Home, Purchase, My Product, Location, Contact.
Tower City Interactive can provide a quick audit of your current website, and work with you to build a website structure that will simplify the user experience. We can use a metrics-based strategy to ensure that your primary objectives are showcased best.
Contact Tower City Interactive today for a no-cost consultation which includes a website audit, competitive assessment, and a design enhancement proposal.